Ultimate Three: Content Marketing Trends To Rave On In 2022
Content marketing is truly last marketing left when it comes to brands and businesses. Spreading across whole wide globe, content creating skills, content marketing, and SEO based content rules the world. Content is King. Being said that, today, content marketing is becoming super portent as ever. One reason because of which it is so popular is that content marketing offers users, clients, and customers to share their message genuinely. Content Storytelling is an authentic way to connect, discover, design and shape your audience. Also, it will help you to establish brand authority, website authority and increase overall interaction in your industry.
2022 Content Marketing Trends
Currently, we are surfing year 2022 and like any other year, this one has its own unique trends. Like any other industry, content marketing trends keep on changing and something they change rapidly. In other words, for few people, it might be hard to keep an eye on ever-changing trends. Keep reading to find out top three content marketing trends to follow in ‘Year of Rat’ aka year 2022. #2022 Content ideas
Video Popularity
Perhaps it is too soon to judge how TikTok will help brands in future, but as per current statistics, many top brands are moving on this popular video content platform. Everyone wants to make a video and share it online, and TikTok helps you to do that. In comparison to other video content platform, for example, YouTube, TikTok is more street type. It is handier to use and gives you capability to make your video without any special setup. Video making is widely popular. In fact, six out of 10 people would rather watch videos online rather on TV.
What Does This Mean for Your 2022 Content Marketing Strategy?
Working on video brings forward empowerment to individual, you can showcase, your talent, make a documentary, send across your message, and much more. Moreover, video making runs closely to music culture and helps people to ‘connect’ with their emotions.
Additionally, short-form video is going to grow in popularity in 2022. Again, TikTok is acing this racing trend. It allows you to make 15 sec and 60-sec videos, and anything in between will also do. So, if you are planning to start a vlog then this year is for you.
Value-Added Content
Entertainment is an important part of media. So, content that you are planning to produce should have this element to it. You can also educate viewer and reader, or hit a specific cause. The idea remains same, a way to accomplish great number of audiences, followers, readers, and watchers are through value-added content. It is highly recommended to make content that is exclusive to your brand. But, don’t go too far in uniqueness. Keep it original and engaging. This will work for videos, blogs, and newsletters and pretty much everything else.
Power Of Podcasts
As many as 22% of complete population in America listen to daily podcasts. At least 70% of people living in America have heard at least one show. Slowly but steadily podcasts are gaining their much-deserved popularity. Nowadays, there are thousands of shows online, and similar fashion can be seen in podcasts too. You can easily find a podcast for your interest and niche. Why podcasts are going so popular? One reason behind its success is that it gives a radical approach to advertisement. We are in era of digital ads and podcasts helps in developing personal relationships with audience and listeners. It is highly recommended to include podcasts in your content strategy.
Final Thought
Embracing these trends will help you develop a new and exciting taste. You can easily tailor your content and re-use it on different platforms.
#2022 content ideas #social media trends 2022
